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This web site bournecoast.co.uk states the following, "Bournemouth Holiday Accommodation and Property Agents." We noticed that the website stated " Established in 1960, Bournecoast is a family operated property agency offering a Bournemouth Holiday Accommodation." It also said " Letting Agency, a Residential Letting Agency and an Estate Agency. We manage and sell Bournemouth self-catering holiday. And residential lettings properties, making us your BUY-TO-LET and LETTINGS specialists. Long and short term LETTING. Managing properties throughout local areas. We are specialists in Self-catering HOLIDAY." The header had holidays Bournemouth as the highest ranking optimized keyword. It is followed by Bournemouth holidays, Bournemouth Self Catering, and Bournemouth holiday accommodation which isn't as ranked as highly as holidays Bournemouth. The next words bournecoast.co.uk used was self catering Bournemouth. Bournemouth accommodation was included but could not be understood by search crawlers.